Marketing (MNP202)

Description
This course delivered with lectures, discussions and presentations. The material covered in lectures and discussion topics include Marketing Concepts, Analyzing Consumer Markets and Human Behavior, Building and Maintaining Customer Satisfaction Rated, Positioning Market Offer Throughout the Product Life Cycle, Managing Marketing Channels and Service Marketing. While the presentation material includes study material journals and marketing plan.

Refferences

Kotler Philip, Marketing Management, International ed, 13th edition, 2009.

Holdford David, Marketing For Pharmaciscts, American Pharmaceutical Association, Washington, 2003.